My husband Bill shared this link with me and thought you might be interested. Mathematica - a pretty powerful and expensive computational software program is now offering add ons for everyday life stuff.
"A WorkLife FrameWork is an Extendable and Customizable ToolSet for All Mathematica Users that broadens Mathematica's scope across many aspects of your daily work."
It even allows you to blog using Mathematica's graphical and typesetting capabilities. Wow - that's super geek (I mean that in the nicest way). Bill is a superuser of Mathematica in the arena of geology, even having written a book about its uses.
It's interesting to think about why a company like Mathematica would do this. They seem to be looking to deepen the relationship its users have with the software.
Have you noticed that we seem to be able to blog from almost any program these days?
I think we are all getting tired of single solution applications. This extends to software programs and also our gadgets. I have so many power adapters and chargers I cannot keep them all straight.
I want one stop shopping and I want to be able to do everything.
Maybe that's the vibe Mathematica is picking up on. That said, I don't know how these features will help sell more Mathematica licenses, which go for about $2,000 a pop or more. I would doubt that people would spend the big bucks on this program because they can journal and blog. It must be an after sale loyalty enhancement strategy.....

Actually WorkLife was not created by Wolfram Research (the company that makes Mathematica). I don't think writing the WorkLife software was an attempt at making Mathematica more popular.
Posted by: Anonymous | October 31, 2006 at 12:33 PM
I am the developer of A WorkLife FrameWork and, as the first commenter pointed out, the product is I am the developer of A WorkLife FrameWork and, as the first commenter pointed out, the product is a result of an independent (my) company's efforts. Wolfram Research's Mathematica is largely used by the scientific, mathematical, technical, and engineering community as a computational exploration and development tool. But Mathematica's capabilities--backed by it's technical and typesetting infrastructure--are far broader than that. So, the product is the result of my efforts to expand the scope of people's use of Mathematica, and to give people the tools to use Mathematica as a nexus for much of their activity--blogging being one such example. Thanks for the coverage!
Although it is not specifically intended as a way to promote folks to buy Mathematica, it certainly enhanced and extends the way Mathematica users can integrate Mathematica into many of the things that they do (at a low additional cost).
Posted by: David Reiss | October 31, 2006 at 01:30 PM
Thanks for the clarifications and for sharing a bit more about the product! Best of luck with it.
Posted by: Lisa Haneberg | October 31, 2006 at 01:39 PM