Marketing Advice for Christmas, Inc.

Sally Hogshead offers marketing advice to Christmas, Inc. Very funny. Here's a snippet:

Market share: Christianity holds a leadership position with two billion consumers, but you’re losing share to competitors such as Hinduism and startups like Wicca. To boost Christian population, encourage holiday alcohol consumption. See also: eggnog energy drink.

And I love what Ikea has done in London for their employees (9000 of them) for Christmas - given them all bikes! Ikea is encouraging people to take bikes to work. Super.

Enjoy!