Admission: My monthly newsletter sometimes comes every other month.
OK, but I think the way I approach the newsletter reflects the business world. I send new newsletters when I have something to offer that I think is helpful and useful. Just in time, nothing forced. Also, I do not want to repeat content from recent blog posts or other articles that I write. Sometimes my pea brain can't come up with enough stuff! And finally, some things just seem more newsletter-like.
I mention this because I have a juicy newsletter cued up to deliver this coming Monday. It contains two lengthy articles worthy of passing along to your colleagues (if I may be so bold to say). If you are not signed-up to get the newsletter, click here to sign up.