We spend a lot of management time diagnosing problems and putting out daily fires. How much time do we take to determine why things are going well?
Here's an example - I worked for a travel company a few years back. Some products were doing well, some were what we called, "products of need." All our resources (and marketing) was then shifted to filling the gaps on the products of need.
Every now and then in meetings someone would remark about the products that were selling well and someone else would ask - "Do we know why that's doing well?" Everyone agreed that this would be interesting information to know, but the actions to determine this never made it to the top of anyone's to-do list.
I always wondered if we might not be better off going where the energy already was?
This same philosophy applies to a lot of the things we do in business. Even things like promotions, project assignments, and changes - what's working well and how can you determine the actions you are taking that are making the greatest difference?
The problem with all this is that we often have no idea why something is working. Sometimes the reason is beyond our control and as a result of actions taken months or years prior.
Case in point, and the reason I got to thinking about this topic. Right now, one of my older and less publicized books, Coaching Basics is outselling all the others, even my precious new book, on Amazon. I have no idea why but I am tickled pink. I wish I knew what was working so I could do more of it. But then, it might not have anything to do with me - it might be a result of someone else's actions (like a college instructor recommending the book). Hey, I'm not going to fight it.
I think "why is it working?" is a good question. There are two major pitfalls involved with failing to ask and answer this question:
1. You fail to capitalize on the opportunity to do more of what's working well.
2. To take the fact that it is working well for granted and take your eye off the ball - it could be a fluke and you could be scrambling as soon as things normalize.
Why are you experiencing success?

You're in good company, Lisa. Quoth Peter Drucker in Innovation and Entrepreneurship: "No other area offers richer opportunities for successful innovation that the unexpected success. ... Yet unexpected success is almost totally neglected."
Posted by: Wally Bock | March 07, 2007 at 08:01 AM
Great quote, Wally, thanks for passing it along!
Posted by: Lisa Haneberg | March 07, 2007 at 08:48 AM
An excellent topic that is so often overlooked. I believe your message pertains to careers as well, Lisa. Sometimes, successful people are so eager to tackle the next challenge that they move on too quickly from the things they truly do well. If you enjoy a certain type of job, and it's working for you, celebrate that. Just because it's not novel in some way doesn't mean it's not worth doing.
Best,
Alexandra Levit
Author, They Don't Teach Corporate in College
Blogger, Water Cooler Wisdom
www.getthejob.com/community/blogs/water_cooler
Posted by: Alexandra Levit | March 08, 2007 at 05:07 PM
Alexandra - Great point - I had not thought about how this applies to our careers, but it absolutely does translate.
Posted by: Lisa Haneberg | March 09, 2007 at 09:30 AM