The Visible Business?

I like this post from my pal, Glen the Futurist called, the Visible Business. It is about his thoughts about what will be the big business trend in 2018. Check it out. Here is a wee snippet:

Because customers are going to care that they get green, organic, non-toxic, light-on-th-earth, made with renewable energy or reneweble forests products, and all using good business practices, companies will be accountable to consumers on those issues, and more.