I am a social constructivist - one who believes that reality is socially constructed. And so I believe that if you change conversations, you change reality.
Check out this great post by fellow Seattle blogger and pal Curt Rosengren called Reinvent your story. Reinvent your world.
One of the book ideas I had way back when was to create a user friendly version of Social Construction of Reality. It is a great book, but a bit tough to get through because it is written in an academic voice.