HR Commercials on CNN Boring - Not What the Profession Needs!

When I travel, I watch CNN in the evenings to catch up on things since I watch so little TV at home. Tonight I noticed a TV commercial promoting HR Professionals....

It was so boring!

This is not what the HR profession needs. If they want to help improve what people think about HR professionals, putting a lifeless commercial on CNN is not what they should be doing.

Get HR folks who are doing cool work to talk at TED.
Tell stories about HR professionals who are so good they became rock star CEOs.

Great work gets noticed. Only lame ducks need to buy ad time on CNN and air boring commercials.

Comments

[KD]

Lisa -

Amen. Additionally, SHRM doesn't provide a way to make the video viral, so you and I can't plug the commercial into the post and get people talking about it.

While that's weak, it may be for the best on this one...

My HR Manager told me about it and I saw it a couple of days later. Let's just say it won't be airing during the Super Bowl.

For what it's worth - here's my pick for entertainment at the SHRM convention next year, one which would jumpstart a new branding program...

http://www.hrcapitalist.com/2008/06/lionel-richie-h.html

[lisa haneberg]

I would vote for Journey - with their new lead singer found on You Tube. Very HR related!