Wally Bock, pal, fellow blogger, writer, and management expert, sent me a copy of his new book called, Ruthless Focus: How to use key core strategies to grow your business (Wally partnered with Thomas Hall on the book). And I would like to recommend this book for all leaders and managers.
Knowing that Wally had worked on the book, I expected it to be honest and direct, even when the message is one you might not want to hear. I expected conclusions to be insightful and insanely helpful, because that is how Wally delivers his messages.
And the book did not disappoint. Ruthless Focus is an important book because it addresses a topic that we don't talk about enough - focus versus multiple or changing #1 priorities. Actually, we talk about it often but not in the way that is helpful. This topic determines how we create a good plan and follow-through. In our "shiny object" business culture, sticking to a plan is often laughed off as unrealistic and not an option.
Here's the bottom line - you can ignore this topic, but it might be at your business's peril.
Thomas and Wally researched successful companies and unsuccessful ones, and companies that were successful for a while and then withered. They share their findings in the book, which are provocative (not in a "gosh, I am shocked" way but in a "kick me in the butt I need to pay attention" way). They tell great stories about real companies we all know and some love.
The authors did not say this in the book, but it strikes me that the overall manta of their suggestions could be, "create enduring success through focus and discipline that enables engagement and excellence." This may not be as sexy as frequently reinventing the strategic plan but it is what will help your organization succeed, respond, and grow over the long haul.
For those of you who are frustrated by strategies du jour and revolving leadership styles and missions, you might want to get a copy of this book for your leadership team and facilitate a book club brown bag session. Let it catalyze great conversation and affect your thinking and future decisions.
Any manager or leader who reads this book will be better able to plan, measure success, and follow-through on core strategies. If they follow Wally and Thomas' advice, they will be able to achieve focus that opens doors to greater performance, engagement, and creativity.
There you go. Buy it. Read it. Be it. Pick up Ruthless Focus here. Excellent work, Wally!