Internal Branding, External Branding and Our Multicultural Strategy

Check out this thought provoking blog post from John Hawkins called The Business Case and Key Success Factors for a Holistic Multicultural Strategy (BTW, John is the new owner of my consulting firm, MPI Consulting).

John makes some great points about how we could and should think about building multicultural companies for a multicultural customer base (that is growing more diverse). I could not help but put on my OD and management hat and think about the ramifications of his recommendations for how we build and cultivate teams and the work environment.The external efforts affect internal practices - or they should.

This post offers a great example for how our external branding and business building efforts ought to link up and be supported by corresponding internal branding and organization building efforts. Do your strategies and practices help managers and employees develop a multicultural mindset? - Are your diversity intentions baked into your strategies, plans, goals, actions, and processes?

This could be a great discussion starter as you prepare to take a fresh crack at the new year. Encourage a generative debate on what might be possible if you created and implemented a multicultural strategy to support your external and internal brands. It's the perfect time! New Years realignment discussions can catalyze the energy and engagement needed to make things better every day.

Check out John's post and tell me what you think.

Happy Turkey Day!

Comments

[Eric Hoyt]

Great read! Nice info from John. As Walter Landor once said: “Products are built in the factory, brands are created in the mind.”

[Dubai Estate agents]

nice lesson you give us ... thanks for it

[Julie Robert]

Hi Jhon,
The link has removed, could you please add it again so, we can read it.