Someone asked me the question, "why is change so hard?" I thought I would share my response with you. Your thoughts?
We might like to think that change initiatives will go smoothly if we have and implement a good and detailed plan. The plan is critical, for sure, but is rarely the driver for success because change involves more than going from A to B. Change is hard because it requires hundreds of trigger flips and culture change.
There are many behavioral or belief trigger points of change adoption for each affected individual including initial acceptance of the idea, understanding of the plan, how our work will be affected, our feelings and beliefs about the change, and the specifics of each change as they are implemented. As these triggers are flipped, we move forward in the transition process. If due to resistance, lack of clarity, or operational challenges a trigger does not flip, then we may become stuck in the old way. As William Bridges wrote in Managing Transitions: Making the Most of Change, “to begin you must first end.” When a trigger fails to flip, transition slows or stops. Multiply this by many triggers and employees and it is a miracle that change ever occurs.
Change does happen, however, and is often accompanied by a supporting workplace culture change. As change leaders, it is useful to think of a change initiative as creating a new reality or shifting the organizational culture. Every large change – even something as seemingly straightforward as a new software system – involves changing what people do (tasks, roles, structures), how they do it (processes and habits), and why they do it (beliefs and values). These three categories correspond to the layers of organizational culture as defined by John Kotter and James Heskett in Corporate Culture and Performance. To change culture, we must affect and align all three layers. If all we do is change what we do, new practices will eventually be in conflict with the culture and we will begin reverting back to the old way (the obesity problem in America is a great example of this – the “what” is usually quite clear to people and they change habits for a time, but many do not realign their values and beliefs to sustain and support change). Our efforts to implement change will be more successful if we reach all three layers and especially the inner layer of values and beliefs. As Simon Sinek wrote in his book, Start with Why: How Great Leaders Inspire Everyone to Take Action, people follow because they believe what you believe. Change requires many willing followers (see his TED talk here).
Change occurs through emergent, not reductionist practices. Individual triggers of change adoption and cultural elements are linked and co-dependent like meshed and far-reaching tentacles. What’s the message for change leaders? Create an integrated plan, engage and enroll employees in the “why,” and attend to as many trigger points as you can. Think nonlinear. Think messy. Think terrier-like persistence required here. Think wonderfully human and the hardest work you will ever love.